Are you ready Grande Prairie? Whitecourt?

1. Sponsor & Administrator

Frontier Mitsubishi and Frontier Auto & Imports (collectively, “Frontier,” “we,” or “Sponsor”), with dealerships located at:

• Frontier Mitsubishi – 10502 115 St, Grande Prairie, AB T8V 6P4
• Frontier Auto & Imports – 5125 Kepler St W, White court, AB T7S 1X7

All decisions of the Sponsor and its authorized agents are final.

2. Promotion Period

3. Eligibility

1. Open to legal residents of Alberta aged 19 years or older at the time of entry.
2. Employees, officers, directors, and immediate family/household members of Frontier, its advertising/contest agencies, and the participating radio station(s) are not eligible.
3. An individual may maintain one (1) participant profile; duplicate or fraudulent profiles will be disqualified.
4. By entering, participants agree to abide by these Official Rules and all decisions of the Sponsor.

4. How to Earn Ballot Points (“Entries”)

Entry Recording

• All entries are tracked in Frontier’s secure contest‑management platform; time‑stamped records will determine eligibility.
• For purchases, trade‑ins, and services, the customer’s invoice/repair‑order date must fall within the Promotion Period.
• Social‑media and review entries must remain public until at least 10 October 2025 to remain valid.
• Proof of completion may be requested at any time.

No‑Purchase Entry (required by Canadian law)

Mail a hand‑written, original 50‑word essay on “Why I want to drive with Frontier,” including your full name, address, phone, and email to Frontier 10.10.10 Giveaway, c/o Marketing Dept., address above post‑marked by 1 September 2025. A valid no‑purchase submission equals one (1) ballot point. Limit 1 essay per person.

5. Daily Draw & Trivia Skill‑Testing Question

1. Daily Draw Pool: At 4pm. MT each day from September 6 to September 15, Sponsor will conduct an electronic, weighted random draw. The higher the point, the more your ballot to increase your chances.
2. Notification: The selected entrant’s phone number will be called live on the designated partner radio station. Up to three (3) call attempts may be made within five (5) minutes.
3. Skill‑Testing Question: To claim the daily prize, the selected entrant must correctly answer time‑limited trivia questions (facts about the Mitsubishi brand) unaided.
4. Failure / Alternate: If (a) the entrant does not answer, (b) declines to continue, or (c) answers incorrectly, that entrant is disqualified for that day and another random draw is performed immediately.
5. Prize Limit: There is no limit to how much you can win. Remember, the more your points, the more your chances.

6. Prizes

Total value of all prizes: $10,000 CAD.

Prizes will be issued within 6 business days of winner verification and completion of required documents (see #7).

7. Winner Verification & Publicity

1. Each tentative winner must complete and return a Declaration & Release form within five (5) business days, confirming eligibility, compliance, publicity consent, and liability waiver.
2. Government photo ID must match the contest profile.
3. Winners agree to the use of their name, city, likeness, and statements, without further compensation, in any publicity carried out by Frontier.
4. Failure to complete paperwork within the time‑frame results in forfeiture and selection of an alternate winner.

8. Odds of Winning

Odds depend on the total number of ballot points accumulated by all eligible participants up to the time of each draw.

9. General Conditions

1. Disqualification: Sponsor may disqualify any person tampering with the entry process or violating the Official Rules (e.g., fake reviews, duplicate accounts, bot activity).
2. Release: By entering, participants release Sponsor, the radio station, Meta/Facebook, Google, and their respective affiliates from any liability arising out of the Promotion or prize.
3. Tax: Winners are solely responsible for any tax consequences. Sponsor will provide a T4A if required.
4. Force Majeure: Sponsor reserves the right to cancel, modify, or terminate any aspect of the Promotion due to force majeure, fraud, or any cause beyond Sponsor’s control.
5. Governing Law: The Promotion is governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein. Any disputes will be resolved exclusively by the courts in Alberta.
6. Privacy: Personal information is collected for the purpose of administering the Promotion and will be handled in accordance with Frontier’s Privacy Policy (link). Data will be retained for audit purposes for up to 12 months, then securely deleted.
7. Platform Disclaimer: This Promotion is in no way sponsored, endorsed, administered by, or associated with Facebook, Google, or any social‑media platform used.

Welcome to Mitsubishi’s Legacy

Discover the Journey of Mitsubishi Motors and the Mitsubishi Group

Welcome to the official Mitsubishi History and Information Hub, where we celebrate over a century of innovation, resilience, and automotive excellence. From its humble beginnings as a shipping company in 1870 to becoming a global leader in automotive manufacturing, Mitsubishi has left an indelible mark on industries worldwide. At the heart of this legacy is Mitsubishi Motors Corporation, a company synonymous with rugged SUVs, innovative electric vehicles, and a commitment to sustainable mobility. Explore our rich history, groundbreaking vehicles, and the broader Mitsubishi Group’s contributions to global industry.

Mitsubishi Motors, established in 1970 as a standalone entity, has grown from producing Japan’s first automobile to crafting vehicles that embody adventure and reliability. With iconic models like the Pajero, Lancer, and Outlander, Mitsubishi Motors has captured the hearts of drivers across the globe. Beyond automobiles, the Mitsubishi Group’s diverse portfolio spans banking, energy, and aerospace, reflecting a legacy of adaptability and excellence.

Dive into our story, learn about our milestones, and discover why Mitsubishi continues to drive ambition worldwide.

The History of Mitsubishi Motors

From Model A to Modern Mobility

Mitsubishi’s automotive journey began in 1917 with the Mitsubishi Model A, Japan’s first series-production automobile. Hand-built by Mitsubishi Shipbuilding Company, a predecessor to Mitsubishi Heavy Industries, the Model A was a seven-seater sedan inspired by European designs. Though production ceased after only 22 units due to high costs, it marked Mitsubishi’s entry into the automotive world, setting the stage for a century of innovation.

In 1970, Mitsubishi Motors Corporation was officially formed as the automotive division of Mitsubishi Heavy Industries became independent. This move allowed Mitsubishi to focus on creating vehicles tailored to a rapidly modernizing world. The 1970s saw the launch of the Galant and Lancer, which became cornerstones of Mitsubishi’s lineup. The Galant, introduced in 1969, was praised for its sleek design and performance, while the Lancer, launched in 1973, became a favorite for its reliability and versatility.

The 1980s were a defining decade for Mitsubishi Motors, marked by the introduction of the Pajero in 1982. Named after a South American wildcat, the Pajero (known as Montero or Shogun in some markets) revolutionized the SUV market with its rugged design and off-road capabilities. Its debut as a concept at the 1979 Tokyo Motor Show generated buzz, and by 1983, a long-body variant expanded its appeal. The Pajero’s success in rally racing, including multiple Dakar Rally victories, cemented its reputation as a global icon.

Mitsubishi also pioneered four-wheel-drive technology for consumer vehicles, with the Pajero showcasing the company’s engineering prowess. By the late 1980s, models like the Starion, a turbocharged sports car, and the introduction of intercooled diesel turbo engines demonstrated Mitsubishi’s commitment to performance and innovation.

The 1990s brought challenges, including the 1997 East Asian financial crisis, which impacted Mitsubishi’s global operations. Despite this, the company expanded its presence in Europe through Netherlands Car B.V. (NedCar), becoming the first Japanese automaker to produce vehicles in the heart of Europe with the Carisma in 1995. However, a recall cover-up scandal in 2000, involving unreported vehicle defects, damaged Mitsubishi’s reputation in Japan and led to significant reforms.

In the 2000s, Mitsubishi Motors faced financial difficulties, exacerbated by a failed “0-0-0” finance offer in the U.S. that led to defaults and a $454 million provision in 2003. Sales plummeted, but new models like the Outlander (2001) and the redesigned Lancer (2007) helped stabilize the brand. The Outlander, in particular, became a bestseller, blending SUV practicality with modern design.

Today, Mitsubishi Motors is a leader in sustainable mobility, with vehicles like the Outlander PHEV (Plug-in Hybrid Electric Vehicle), launched in 2013, showcasing its commitment to eco-friendly innovation. As part of the Renault-Nissan-Mitsubishi Alliance since 2016, Mitsubishi continues to develop electric and hybrid vehicles, with a recent partnership with Nissan and Honda announced in 2024 to advance electric model development.

Iconic Mitsubishi Vehicles

Driving Adventure and Innovation

Mitsubishi Motors has produced some of the most iconic vehicles in automotive history, blending style, performance, and durability. Here are a few highlights:

• Mitsubishi Model A (1917): Japan’s first series-production car, a handcrafted sedan that laid the foundation for Mitsubishi’s automotive ambitions.
• Lancer (1973–present): A versatile compact car, the Lancer evolved into the high-performance Lancer Evolution (Evo), a rally legend with a cult following. The Lancer EX and Evo models have been celebrated for their precision and power.
• Pajero (1982–2021): The ultimate off-road SUV, the Pajero won hearts with its rugged design and Dakar Rally dominance. Its legacy lives on in Mitsubishi’s modern SUVs.
• Outlander (2001–present): A cornerstone of Mitsubishi’s modern lineup, the Outlander’s PHEV variant has been a global leader in hybrid technology, offering efficiency and versatility.
• Eclipse (1989–2011, 2017–present): Originally a sporty coupe, the Eclipse was reborn as the Eclipse Cross, a compact crossover blending style and practicality.
• Libero EV (1990s): An early experiment in electric vehicles, the Libero EV showcased Mitsubishi’s forward-thinking approach with a 165 km range per charge.

Mitsubishi’s vehicles are designed for “spirited people looking for something different,” as noted by Mitsubishi Motors North America. From rally stages to city streets, these models embody the company’s ethos of adventure and innovation.

The Mitsubishi Group

A Legacy Beyond Automobiles

While Mitsubishi Motors is a flagship of the Mitsubishi brand, the broader Mitsubishi Group, or Mitsubishi Keiretsu, is a conglomerate of independent companies sharing the iconic three-diamond logo. Founded in 1870 by Yataro Iwasaki as a shipping firm, Mitsubishi diversified into mining, banking, and shipbuilding by the late 19th century. The name “Mitsubishi,” meaning “three diamonds,” reflects the rhombus-shaped logo inspired by Iwasaki’s family crest and the Tosa clan’s emblem.

After World War II, the Allied occupation dissolved Japan’s zaibatsu (large conglomerates), including Mitsubishi, to decentralize economic power. However, the group’s companies, including Mitsubishi Heavy Industries, Mitsubishi Corporation, and Mitsubishi UFJ Financial Group, continued to thrive independently while maintaining the Mitsubishi brand. These companies collaborate through the Mitsubishi Kin’yōkai, a monthly executive meeting, but operate autonomously.

Today, the Mitsubishi Group spans diverse sectors:

• Mitsubishi Heavy Industries: A leader in aerospace, defense, and energy, known for products like the Mitsubishi A6M Zero fighter used in World War II.
• Mitsubishi Corporation: Japan’s largest general trading company, with investments in energy, mining, and technology.
• Mitsubishi UFJ Financial Group: One of Japan’s largest banks, serving millions globally.
• Mitsubishi Chemical: Japan’s largest chemical company, innovating in materials and sustainability.
• Nikon Corporation: A leader in optics and imaging, with roots in Mitsubishi’s diversification efforts.

The Mitsubishi Group’s combined revenue accounts for approximately 7.7% of Japan’s publicly traded companies, with assets totaling 433 trillion yen as of 2020. Its legacy of innovation continues to shape industries worldwide.

Mitsubishi’s Future and Commitment

Driving Toward a Sustainable Tomorrow

Mitsubishi Motors is at the forefront of the automotive industry’s shift toward sustainability. The Outlander PHEV, one of the world’s first plug-in hybrid SUVs, exemplifies Mitsubishi’s commitment to reducing carbon emissions while delivering performance. In 2024, Mitsubishi announced a partnership with Nissan and Honda to develop next-generation electric vehicles, positioning the company as a leader in the electric mobility revolution.

Beyond vehicles, Mitsubishi Motors prioritizes social responsibility. Since 1992, the company has operated an Automobile Information Service for Children in Japan, answering questions from students and teachers about the automotive industry—a unique initiative in the sector. Mitsubishi also supports global communities through charitable programs and sustainability efforts, aligning with the Mitsubishi Group’s broader mission to address societal challenges.

The Mitsubishi Group continues to innovate across its portfolio. Mitsubishi Heavy Industries is developing hydrogen and ammonia value chains to support decarbonization, while Mitsubishi Electric advances technologies like weather radar systems, as seen in the 1964 Mt. Fuji installation. These efforts reflect Mitsubishi’s dedication to a “safe, secure, and comfortable world.”

As Mitsubishi Motors and the Mitsubishi Group look to the future, they remain guided by Yataro Iwasaki’s vision of adaptability and excellence. Whether through cutting-edge vehicles or global industrial solutions, Mitsubishi continues to drive ambition and shape the next era of innovation.

10 Trivia Questions Based on the Content

1. In what year did Mitsubishi produce Japan’s first series-production automobile, the Model A?
2. What is the meaning of the name “Mitsubishi” and what does its logo represent?
3. When was Mitsubishi Motors Corporation officially formed as an independent entity?
4. Which Mitsubishi SUV, introduced in 1982, became a global icon due to its success in the Dakar Rally?
5. What was the name of the first Japanese automobile manufacturer to begin local production in Europe, and in which year did it start producing the Carisma?
6. What financial strategy in the U.S. led to significant losses for Mitsubishi Motors North America in 2003?
7. Which Mitsubishi vehicle, launched in 2013, was one of the world’s first plug-in hybrid SUVs?
8. What is the name of the monthly executive meeting where Mitsubishi Group companies collaborate?
9. Which Mitsubishi Group company is Japan’s largest general trading company?
10. What unique initiative did Mitsubishi Motors launch in 1992 to engage with school children in Japan?